12 Oct Slim Chickens in Nation’s Restaurant News
RECAP: Lunch traffic dipped by four percent in the most recent quarter, according to data from The NPD Group as reported by Nation’s Restaurant News, and fast casual brands are working to win back lunch crowds in the second half of the year. However, Slim Chickens, a rapidly expanding franchise, has seen lunch sales remain strong behind their focus on creating a solid value proposition. “We are focused on value,” Tom Gordon, Slim Chickens co-founder and CEO, told Nation’s Restaurant News. “Value equals everything. Value is the entire experience.” For example, the brand introduced their first sandwich recently, the Cayenne Ranch Chicken Sandwich, which has been performing well at both lunch and dinner. “From a macro level, we’re staying the course,” Gordon added to NRN. “We’ll continue to ideate around the edges of the menu, but stay true to our core menu items.”
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