17 Jun Slim Chickens Continues Expansion in the Lone Star State, Brings Better Chicken to Ft. Worth
Fast-Casual Franchise Brand Meets Growing Demand in Texas with Multi-Unit Deal
FAYETTEVILLE, Ark. — Slim Chickens, a leader in the “better chicken” segment of fast-casual restaurants, will be bringing its fresh chicken and unrivaled flavor to Keller, Texas – the brand’s fourth location in the Lone Star State. The brand’s expansion is led by franchise veterans Flint Harris, Max Moore and Tim Kraftson.
Texas’ new restaurant is located at 5528 N. Tarrant Parkway and will open on June 22nd. This is the first of five locations to open in Tarrant County, Texas within the next three years.
“There is always a demand for great food in Texas, and our expansion into Ft. Worth reflects our continued effort to bring people high-quality ingredients and outstanding service for an unforgettable dining experience,” said Sam Rothschild, COO of Slim Chickens. “Slim Chickens is the first of its kind in the Dallas-Ft. Worth metro area, and with their extensive experience in franchising, we’re thrilled to have Flint and Max at the helm of our expansion into the state.”
Prior to expanding the Slim Chickens brand, Harris, a Ft. Worth native, received his master’s degree in sports management and a doctorate in adult education. His accolades led him to a position with the University of Arkansas’ Razorback Athletics. He later moved to Waco, Texas and joined Baylor University as the Director of Student Athletic Services, working with the football and tennis teams to ensure student athletes stayed on track to earn their degrees. In 2011, Harris moved back to Fayetteville, Ark. and purchased dessert franchise Bliss Cupcakes, growing the brand from one to six stores. Harris invited friend Max Moore, who has a business background in hotel and restaurant franchising, to join him in 2012. The business duo ended up dining at Slim Chickens frequently because of the restaurant’s proximity to their cupcake shops. After speaking to the owners, the two wanted to expand the young “better chicken” brand and signed a five-unit agreement along with Kraftson.
Harris and Moore’s Slim Chickens locations are unique in the chicken space in Ft. Worth; their restaurant will have a liquor license, and of-age guests have the option of ordering beer to accompany their fresh, hand-battered chicken and homemade dipping sauces.
“We were Slim Chickens customers before we were franchisees, and that is a testament to our confidence in the brand’s ability to shake up the restaurant scene in Ft. Worth,” said Harris. “We want customers to experience the same, fresh chicken Max and I fell in love with, and we’re thrilled to start this expansion journey with the brand.”
Focusing on fresh chicken, the brand has developed a niche in its sector of the restaurant industry for product quality that can’t be found anywhere else. With fresh ingredients and minimal freezer space in every restaurant, Slim Chickens honors a commitment to homemade recipes and strong supplier partnerships, ensuring guests can feel good about the food they eat. The down-home Southern brand offers diners hand-breaded or grilled chicken tenders paired with a choice of eight handmade dipping sauces or seven wing sauces for exceptional flavor that has earned admiration from both customers and critics. If guests want to switch it up, Slim Chickens also offers fresh salads, wraps, and chicken and waffles. To offset the savory side of the menu, rotating dessert flavors served in Mason jars are available.
The 2,922-square-foot store is the prototype being used for aggressive national expansion and is one of 15 new restaurants slated to open in the next 12 months across the country. The brand has seen great success in the last several years, expanding from Arkansas into Texas, Oklahoma, Missouri and Nebraska, and emerging as a national player to establish fast-casual dining’s “better chicken” segment.
For franchising information, please visit http://slimchickensfranchise.com/.
About Slim Chickens
Slim Chickens opened in 2003 in Fayetteville, Arkansas, with a focus on culinary excellence in a fast-casual setting. Guests can always expect fresh chicken tenders and wings cooked to order and served with handmade dipping sauces made from scratch. With 21 locations today and a fanatical following in Arkansas, Oklahoma, Texas, Missouri, and Nebraska, the eternally cool brand is an emerging national franchise leading the “better chicken” segment and intends to grow nationwide to a footprint of 600 restaurants over the next decade. Southern hospitality is not just for the South; everyone, everywhere can appreciate honest food and socializing with friends and neighbors. To learn more about the brand, visit slimchickens.com, and for franchise opportunities, visit slimchickensfranchise.com.