05 Jan PRESS: Web.com – “Drive Thru Restaurants: Not Just for Burgers Anymore”
By Rieva Lesonsky
In Southern California, where I live, we are car dependent. So it’s no wonder we’re surrounded by numerous drive thru restaurants—mostly serving up burgers, chicken or tacos.
But as Americans have gotten busier and more time-challenged, we’re all looking for convenience (and choice) from restaurant owners. Here’s how a few companies are tackling the increased demand.
The idea for a drive thru at Which Wich Superior Sandwiches actually came from a franchisee, says Jeremy Cook, VP of real estate and construction. The company currently has one drive thru unit open and two other restaurants almost ready. But in those two units, Which Wich is going away from the more traditional drive thru and creating an interactive process, where customers will be able to order using a Touch Screen Kiosk. This enables them to easily customize their orders, which is what Which Wich is known for.
Cook says the company, which has over 320 locations, is excited about the “flexibility” drive thrus offer, despite the additional 10 to 15 percent cost of opening a drive thru unit.