01 Sep PRESS – Nation’s Restaurant News: Slim Chickens plots expansion
COO Sam Rothschild discusses the fast-casual operator’s plans as it prepares to move into the Midwest – by Ron Ruggless
Slim Chickens, founded 11 years ago in Fayetteville, Ark., is expanding this year into the Midwest, with openings planned in Iowa, Kansas and Nebraska.
The fast-casual operator began franchising a year ago, and will open its 14th restaurant on June 16 in its hometown. Slim Chickens currently has nine units in Arkansas, three in Oklahoma and one in Texas.
“Our tagline is ‘Life-Changing Chicken.’ It’s a beautiful product with great side items,” said Sam Rothschild, Slim Chickens’ chief operating officer. “I see fast casual in the restaurant space as the most attractive vehicle today for expansion.”