23 Jan Slim Chickens Crosses Another State Line, Brings Better Chicken to Nebraska
Fast-Casual Franchise Brand Opens First Location in Lincoln through Multi-Unit Development Deal
FAYETTEVILLE, Ark. — Slim Chickens, a leader in the “better chicken” segment of fast-casual restaurants, will be expanding its fresh chicken and unparalleled flavor to the Old Cheney area of Lincoln, Nebraska. The expansion is spearheaded by restaurant veterans and local franchisees, Bill and Stacie Hooks, who have long-standing roots in the Lincoln community and look forward to sharing the Slim Chickens experience with neighbors and surrounding communities.
Located at 5805 S. 85th St., the restaurant is scheduled to open on February 9, 2015 with a ribbon cutting ceremony at 10:30 a.m. This is the first of five locations Hooks plans on opening in the Cornhusker State. His second location is set to open in March.
“Our commitment to quality food and providing the best service is the reason we’ve been able to expand Slim Chickens to new cities and previously uncharted territory,” said Sam Rothschild, COO of Slim Chickens. “With Bill onboard, we’re confident that our first location in Nebraska is going to appeal to local customers and his extensive history in the restaurant industry will ensure great success in the growing area.”
Hooks joins Slim Chickens with a background in both food and franchising. After moving to Lincoln in 2001, Hooks began his career at Concord Hospitality as a restaurant manager. From this position, Hooks became general manager before being promoted to training manager, and finally to director of operations. Concord Hospitality is a large restaurant group, which over the course of its existence, was the platform for 45 Applebee’s locations and four Famous Dave’s Barbecue restaurants in Kansas and Missouri. Hooks currently serves as Vice President of Concord Hospitality, however he will be operating his majority-owned Slim Chickens locations separately.
Slim Chickens restaurants in Nebraska will offer beer to of-age guests to accompany the fresh, hand-battered chicken and homemade dipping sauces, in addition to its popular iced tea flavors.
“Nebraska knows good chicken and we’re confident people will find Slim Chickens to be a unique option with our focus not just on tenders and wings, but also salads, wraps, sandwiches and our newest product Chicken & Waffles,” said Hooks. “The restaurant is beautiful and we’re able to deliver a high quality product at an efficient rate, so I’m very excited to be joining Slim Chickens as an owner to grow the brand.”
Focusing on fresh chicken, the brand has developed a niche in its sector of the restaurant industry for product quality that can’t be found anywhere else. With fresh ingredients and minimal freezer space in every restaurant, Slim Chickens honors a commitment to homemade recipes and strong supplier partnerships, ensuring guests can feel good about the food they eat. The down-home Southern brand offers diners hand-breaded or grilled chicken tenders, paired with a choice of eight handmade dipping sauces or seven handmade wing sauces for exceptional flavor, which have earned admiration from both customers and critics. If guests want to switch it up, Slim Chickens also offers fresh salads, wraps, and chicken and waffles. To offset the savory side of the menu, rotating dessert flavors served in Mason jars are available.
The 2,922-square-foot store is the prototype being used for aggressive national expansion and is one of 15 new restaurants slated to open in the next 12 months across the country. The brand has seen great success in the last several years, expanding from Arkansas into Texas, Oklahoma, Missouri and now Nebraska, and emerging as a national player to establish fast-casual dining’s “better chicken” segment.
For franchising information, please visit http://slimchickensfranchise.com/.
ABOUT SLIM CHICKENS
Slim Chickens opened in 2003 in Fayetteville, Arkansas, with a focus on culinary excellence in a fast-casual setting. Guests can always expect fresh chicken tenders and wings cooked to order and served with handmade dipping sauces made from scratch. With 16 locations today and a fanatical following in Arkansas, Oklahoma, Texas and Missouri, the eternally cool brand is an emerging national franchise leading the “better chicken” segment and intends to grow nationwide to a footprint of 600 restaurants over the next decade. Southern hospitality is not just for the South; everyone, everywhere can appreciate honest food and socializing with friends and neighbors. To learn more about the brand, visit slimchickens.com, and for franchise opportunities, visit slimchickensfranchise.com.